The best way to enjoy The Heineken Experience in Amsterdam is to not compare it to the Guinness Brewery in Dublin.
Guinness is stunning, its rooftop bar view spectacular, its curation right on par. Heineken is geared to a younger, hipper audience - it's about entertainment rather than education. But it's still a lot of fun (and deliciousness).
Did you know the Heineken Brewery in Amsterdam houses stables for the brand's famous Shire horses? They still deliver beer around the city during special events.
During the Heineken Experience you learn about the company's history, the ingredients in Heineken beer, and have a tasting (above, the bartender is admiring the beer bubbles). You also get 'brewed' in a special 4D cinema and learn about the brand's advertising history (my inner marketing geek loved that).
And then you get down to business.
Like Guinness beer at Dublin's Guinness brewery, Heineken is definitely tastier closest to the source. The sample Heinekens we had during our tour were the best I've ever tasted. Icy cold, crisp and light.
Cheers to that, and the weekend ahead.