I haven't travelled to many exotic locales during the Christmas season. I was privileged to see Chamonix, France during the holidays a few years ago. I've seen Canada and Malta, too. And with these few places as points of comparison, I can confidently say that Zurich is the most Christmas-y city I've ever been.
It seems, as you turn every corner, you can't escape Christmas in Zurich. But it's not brash, it's not particularly plastic, or cringingly commercial. It feels genuinely cheerful, special, and fun.
After experiencing the magic of Zurich at Christmas, I'm totally inspired to make all of my Christmases more Swiss.
And if that means eating more chocolate and cheese, well, so be it.